How to Earn Your Man Card

Here at Urbasm we consider ourselves to be manly men. How do we know? Well, we’re card carrying members. It shouldn’t surprise you to find that being a man involves performing a card full of manly tasks, such as leading a group of men into battle, wrestling bears, or changing your name to sound more like […]

How to Transform Your Bachelor Pad for a Romantic Date Night

When you picture a typical bachelor pad, what do you see? Empty craft beer bottles lining the counter and a state-of-the-art flatscreen TV perched on an “entertainment center” made of concrete blocks? A worn-out poster of Bob Marley that barely survived its trip from the dorm room? Truly, a bachelor pad is the kind of […]

American Crew – A Modern Touch to Your Old Fashioned Shaving Ritual

We have asked the experts many times – and they have answered: The best shave for a man most always involves pre-shave oil, a good shave cream and a sharp single or double-edge razor—end of story. But what if that wasn’t the entire end to the story. I mean, in a modern world, there are […]

Old Spice Father’s Day Gift Finder (and Giveaway)

Your Father is the man who birthed you. Well, he may not have exactly been in labor with your body impacted inside his own… but he was likely a very integral part of the entire process of your birth (We’ll spare you the details). He has likely bathed you, pushed you on a swing, beat […]

Top 4 Traits Women Look for in a Man

Women love a man who exudes a distinctly masculine energy. It shows in your appearance and even your intellect, and for ultra-masculine types, it’s a part of a man’s very essence. But what kinds of things can you do to highlight your masculinity and appeal to women more? 1. The Look You can do a […]

How a Man Should Organize His Prized Posessions

As a man, you’ve got a lot of things to keep track of… such as your style, honor, legacy and goals. In other words, we’re talking about all the important stuff around you that makes up who you are. But how can one man possibly find a place for all this stuff? It’s all in […]

How to Be a Lucky Type of Guy

Some guys may have all the luck, but it is not the magical power that some people like to think it is. You want to know the true secret to being lucky? It is playing the numbers game at full throttle. According to research, the biggest difference between men who are lucky and those who […]

Old Spice Fresher Collection Gift Kit Giveaway

Update: Congratulations to our winner, Chad Kennerk. Thank you to everyone who entered, and stay tuned for more giveaways to come! Men, when was the last time you took your lady on a scent vacation? She can choose between five destinations, including Denali, Fiji, Timber, Amber and Citron—And the good news is… they will all […]

Old Spice Survival Guide – Why Every Man Needs the Fresher Collection

Old Spice recently kicked out their Fresher Collection for us to sample, including three new scents—Timber, Amber and Citron to go along with their other scents, Fiji and Denali. And this stuff smelled so good, we began to brainstorm how we thought it had made us better men since we started using it. And after […]

How to Be a Man – And ‘Own’ Your Bathroom Part 2

After considering our original thoughts on what a man’s bathroom should be, we have decided to add a few important design aspects, including comfort, art, and an industrial edge. Every man’s restroom should be an extension to his passions and hobbies… and if you’ve ever dreamed of being naked in a board meeting, imagine standing […]