Celebrating National Bikini Day: 79 years in the Making

Like a fine wine, the bikini has been aging gracefully over the last 79 years. It actually debuted on July 5th in 1946 by a designer who had previously been an Automotive engineer. Louis Réard left his automotive career for the opportunity to work with his mother on her lingerie business and after going through […]

How to Dress Like a Gentleman for the Holidays and Every Day

In order to become a perfect gentleman, a man must know his boundaries, strengths, character, and most definitely his way around a closet. And if you want to understand the essentials of style you’ve got to ask the experts, and today we’ve got two of them. Zach Falconer-Barfield, the Founder and First Gentleman of The […]

Urbasm Salutes America – 2021 Bikini Edition

Before the steaks, burgers, beer, fireworks, and bikinis, July 4th was simply a declaration of our Independence, authored by Thomas Jefferson, Roger Sherman, Benjamin Franklin, John Adams, and Robert Livingston. It did not even become recognized as a Federal Holiday until 1870. And if you like to start your patriot party a bit early, feel […]

20 Lessons Learned and Advice from Dad

Many father’s are not the best communicators. However, while fostering a relationship with dad over the years, we’ve discovered that he is brilliant and wise beyond words. These are the twenty lessons of life, love, success, style, and responsibility that have shaped us into the men we are today. Every man/woman leaves a legacy. The […]

8 Christmas Gift Ideas For The Women in Your Life

Holidays are right around the corner and this is the right time to think about Christmas shopping for your lady! No matter how old or even how girly, she certainly deserves a unique Christmas present that will put a smile on her face and help her look fabulous. However, if you don’t have any great […]

Using Your Superpower to Give Thanks And Change the World for the Better

Thanksgiving is an annual event that gives us all the opportunity to catch up with friends and family, eat hearty, and look forward to the holiday season ahead. But despite its name, we don’t always take the opportunity to express the gratitude that is due. I know that the year has not been kind, and […]

The Gift GUYde Volume IV (2017)

It’s the most wonderful time of the year! The Urbasm Holiday Gift GUYde is back with the best ideas for the 2017 holiday season: 1) Arbonne Men’s Gift Set – $122 The holidays can be one those times that end up being stressful enough you need a second vacation to cope with the first one.  […]

Eugenia Kuzmina Bares All, and Then Some

The holiday is a time to give back. A time to think of others who are less fortunate, help them out, and expect nothing in return. But when you can get something awesome in exchange for such a gift… well, that’s a win-win in our book. This holiday season, model, actress, and entrepreneur Eugenia Kuzmina, […]

Tribute To America – Bikinis and Freedom

What does America stand for? – Freedom, character, liberty, constitution, bbq, and the right to wear and ogle a sexy bikini (especially when it truly deserves to be ogled). Okay, so maybe a few of those definition points may not be to everyone’s liking, but with all the turmoil going on in the world today, […]

Holiday Gift GUYde: Volume III

The Gift GUYde, much like the Hess Truck, is back. And it’s better than ever. Now in its third year, here are our picks for the 2016 winter holidays:   Sunglass Warehouse Excalibur for $13.95 Sunglasses are a better present than they get credit for. It’s more personal than a gift card, but not so […]