Building muscle, strength, and performance is more than challenging your body and then expecting great things in return. It is a combination of periodization, tapering, peaking, and active rest days. To know these techniques is to know your own body, and when you become one with your own training… well, that is when some truly […]
Archives for July 2023
Celebrating National Bikini Day: 79 years in the Making
July 4, 2023 by
Like a fine wine, the bikini has been aging gracefully over the last 79 years. It actually debuted on July 5th in 1946 by a designer who had previously been an Automotive engineer. Louis Réard left his automotive career for the opportunity to work with his mother on her lingerie business and after going through […]
Urbasm Salutes America – 2023 edition
July 1, 2023 by
The Average American male under the age of 45 knows more about the 50 hottest women on the planet than they do about the history of America and their founding fathers. So we thought, why can’t you mix the two in order to tickle both the titillations and American pride of our fellow man. And […]