Don’t forget to register for the Urbasm & Old Spice’s Hardest Working Giveaway here:
Did you know Old Spice teamed up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of their rigorous obstacle course series? It seems like a logical move. When Old Spice reached out to see if Urbasm would test just how hardworking it is, we had to give it a try.
Tough Mudder is a grueling competition, but if there is one true test for deodorant, it’s a half hour walk in Miami in eighty-degree weather. Nobody. . . I mean nobody. . . looks good walking in Miami, which is why Uber is now considered local infrastructure. Let me take you through my journey:
12:30pm
I am freshly showered, with Old Spice Lasting Legend (from the Hardest Working collection) applied, walking out of my apartment building.
12:32pm
People give me weird looks as I walk down the boardwalk smelling my armpits.
12:35pm
The smell of the deodorant is acting up, probably because sweat glands have similarly kicked into gear.
12:42pm
I stop to pet a puppy. It does not seem offended by my odor.
12:45pm
Halfway there and still dry. I up my power walking game to truly put Old Spice to the test.
12:55pm
Sweat on my brow.
1:00pm
A little moist under the armpits, but I’m still smelling really fresh. This is a pretty brutal test for any deodorant (if you don’t think it is, power walk through Wynwood on a cloudless day for a half hour and get back to me), and I’m happy to say Old Spice lived up to its hardest working moniker.
About Jason Wilson
Jason Wilson is a creative innovator trying to learn everything he can about this hectic vortex called life. He currently perform freelance social media, PR and web promotion strategies. Follow Jason on Twitter: @JasontheJumbo
About Jason Wilson