Naked & Famous Denim wants itchy guys to smell like a raspberry candy pop. Just in time for Valentine’s Day, comes a new twist on an old gimmick. These scratch-n-sniff denim jeans have a thin coating of fragrance micro-capsules baked into the denim material. When they are rubbed by curious hands, the capsules break open, and the fresh smell of raspberries fills the air.
The company claims that you can wash these jeans over and over, and the scratch should continue to produce a pleasant fruity smell. They can be purchased at a variety of men’s stores for around $150, including Tate + Yoko and Atrium of New York. This is one of the only times when having a pair of smelly jeans is a good thing!!!
About Dr. Eric J. Leech
Eric has written for over a decade. Then one day he created Urbasm.com, a site for every guy.
About Dr. Eric J. Leech